Course Description
The Adobe Certified Professional – Marketo Engage Business Practitioner exam guide provides potential candidates with the information they need to prepare for the certification exam.
Objectives
- Marketing Automation Fundamentals
- Audience Targeting and Data Management
- Email Marketing Fundamentals
- Landing Pages
- Form Basics
- Analytics and Reporting
- Events and Webinars
Prerequisites
At a minimum, the candidate seeking to become certified as a Marketo Certified Associate has
- Introductory-level knowledge of marketing automation
- Three to six months of general marketing experience
- A minimum of 3 months (200-400+ hours) hands-on experience developing and implementing marketing programs using Marketo
- A combination of conceptual knowledge and understanding of the business context of marketing automation and hands-on experience using Marketo
- Participation in on-the-job-training, training within an academic program or through Marketo University
Familiarity with the following technologies and environments:
- Marketing automation tools
- Database marketing
- Analytics and reporting tools
- Project management
Exam Details
- Exam number: AD0-E551
- Exam name: Adobe Marketo Engage Business Practitioner
- Number of questions: 60
- Formats: Multiple choice and multiple select
- Duration: 120 minutes
- Domains 7
- Syllabus Download
- Quizzes 0
- Duration 40 hours
- Skill level All levels
- Language English
- Students 611
- Certificate No
- Assessments Yes