The Adobe Certified Expert – Analytics Developer exam guide provides potential candidates with information they need to prepare for the certification exam.
Adobe certification exams are developed with the participation of subject matter experts worldwide, following industry standards in developing fair and valid tests.
Section 1: Understanding Analytics in the Adobe Experience Cloud Ecosystem
- Demonstrate knowledge on utilizing the Adobe Experience Cloud ID
- Demonstrate understanding of Adobe Launch
- Demonstrate understanding of common integrations across the Adobe Experience Cloud Ecosystem
Section 2: Strategy and Design based on a Solution Design Reference (SDR)
- Interpret a Solution Design Reference to develop efficient code for data capture
- Use the Tech Spec for populating data objects
Section 3: Analytics Implementation and Configuration
- Determine which environment to deploy Adobe Analytics Code
- Execute a minimal deployment code for Analytics tracking
- Configure various components within Adobe Analytics UI
- Configure Adobe Analytics report suite and variable settings
- Utilize a data layer within a deployment
- Execute advanced tracking features such as link tracking and product strings
Section 4: Tag Management Systems
- Enumerate requirements to deploy Adobe Experience Platform Launch in Adobe Analytics
- Apply processes to configure website tagging with Adobe Launch
- Enumerate requirements to enable extensions and Adobe Launch
- Create rules and data elements
Section 5: Mobile Services
- Apply processes to configure and execute a base pre-deployment code for mobile
- Demonstrate understanding of processing rules and mobile services
Section 6: Testing, Validation, and Troubleshooting
- Troubleshoot JavaScript errors
- Troubleshoot Adobe Analytics variables
- Recommend testing and debugging best practices
- Troubleshoot an Adobe Analytics server call across its lifecycle (i.e. from beacon request to showing up in the report)
Prerequisites
At a minimum, the candidate seeking to to pass the Adobe Analytics Developer Expert exam is an implementation consultant in a hybrid role with about 2 years’ experience in Adobe Analytics implementation. The candidate acts as the bridge between IT and the business, translates the business requirements into a technical solution (SDR), and based on requirements provided by the analyst, understands which type of variable is needed, where and how to collect the data, design the data model (data layer), configure and maintain the tag management solution. The Analytics Developer rarely implements the tags on the page, which are instead, implemented by IT or the system integrator.
Exam Details
- Exam number: AD0-E209
- Exam name: Adobe Analytics Developer
- Number of questions: 50
- Formats: Multiple choice and multiple select
- Duration: 120 minutes
- Passing mark: 31/50
- Domains
- Syllabus Download
- Quizzes 0
- Duration 10 weeks
- Skill level All levels
- Language English
- Students 0
- Certificate No
- Assessments Yes