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Program Objectives
Section 1: Business analysis
- Given a business need/question, identify an appropriate reporting strategy to perform an analysis
- Analyze data to answer business questions
- Identify conversion funnels (as a concept to understand business analysis)
- Consult the Solution Design Reference (SDR) to determine what data is available in reports
- Analyze report data to summarize and draw conclusions
- Recognize outliers and anomalies in reports
Section 2: Reporting and dashboarding for projects
- Consider the advantages of using specific visualizations based on a given scenario
- Compare fallout and flow visualization
- Apply the process to schedule and share Projects for different users and/or groups
- Apply the process to look up and combine dimensions, metrics, date ranges, and segments
- Apply the process to create a visualization
- Given a scenario, determine the appropriate item to use
- Report on marketing campaign performance
Section 3: Segmentation and Calculated Metrics
- Determine how to develop and configure basic segments using best practices
- Apply the process to share segments with others in the organization
- Apply segments to Projects and Components
- Apply the process to generate basic calculated and/or segmented metrics
Section 4: General Tool Knowledge and Troubleshooting
- Understand different types of dimensions and parameters existing in Adobe Analytics (evars, props, and events)
- Determine how to export data from Adobe Analytics
Prerequisites
The Adobe Analytics Business Practitioner is considered an intermediate level role, and the candidate has a minimum of 3 months of experience in Adobe Analytics.
- They typically have a marketing background or come from a marketing role but can come from a variety of job roles.
- They have a basic familiarity with digital analytics metrics and dimensions.
- They are able to use Analytics to build reports and answer business questions, and communicate the results.
- They understand basic digital analytics concepts—e.g. segmentation, report building, standard metric definitions.
Exam Details
- Exam number: AD0-E212
- Exam name: Adobe Analytics Business Practitioner
- Number of questions: 50
- Formats: Multiple choice and multiple select
- Duration: 140 minutes
- Passing mark: 31/50
- Domains
- Syllabus Download
- Quizzes 0
- Duration 10 weeks
- Skill level All levels
- Language English
- Students 0
- Certificate No
- Assessments Yes