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An Adobe certification shows your expertise in helping clients realize value in an Adobe solution. The more hands-on work experience you have, and the more product knowledge you gain, the better your chances of passing the exam. An official Adobe Certified designation acknowledges your established expertise to help current and future business clients succeed!
Program Objectives
Section 1: Analytics in the Adobe Experience Cloud Ecosystem
- Identify features and capabilities of Adobe Experience Cloud ID
- Identify uses for Adobe Launch
- Identify how to enable / support Adobe Analytics tags in the Adobe Experience Cloud Ecosystem
Section 2: Analytics Strategy and Design Based on a Solution Design Reference
- Given a Solution Design Reference, identify which data objects have to be populated
- Given a part of a Tech Spec document, identify how to implement the data capture
Section 3: Analytics Implementation and Configuration
- Identify the steps to deploy Adobe Analytics Code
- Identify functions of minimal deployment code for Analytics tracking
- Identify the steps to configure various components within Adobe Analytics UI
- Identify functions of Adobe Analytics report suite and variable settings
- Identify the characteristics of a data layer and data layer values
- Identify App Measurement functions for tracking features such as link tracking and e-commerce tracking
Section 4: Tag Management Systems
- Identify if requirements have been met using tag audits
- Identify the steps to configure website tagging with Adobe Launch
- Given a scenario, identify how to enable, modify, and troubleshoot extensions in Adobe Launch
- Identify how to create rules and data elements
Section 5: Mobile Services and API
- Identify the functions of Adobe Analytics API (data feed, warehouse, data sources, reports)
- Identify the characteristics of processing rules and mobile services
Section 6: Testing, Validation, and Troubleshooting
- Identify the meaning of common JavaScript errors
- Identify the meaning of common Adobe Analytics variables errors
- Given a scenario, identify testing and debugging validation best practices that should be followed
- Identify how to track an Adobe Analytics server call across its lifecycle (i.e. from beacon request to showing up in the report)
Prerequisites
The Adobe Analytics Business Practitioner is considered an intermediate level role, and the candidate has a minimum of 3 months of experience in Adobe Analytics.
- They typically have a marketing background or come from a marketing role but can come from a variety of job roles.
- They have a basic familiarity with digital analytics metrics and dimensions.
- They are able to use Analytics to build reports and answer business questions, and communicate the results.
- They understand basic digital analytics concepts—e.g. segmentation, report building, standard metric definitions.
Exam Details
- Exam number: AD0-E213
- Exam name: Adobe Analytics Developer
- Number of questions: 50
- Formats: Multiple choice and multiple select
- Duration: 100 minutes
- Passing mark: 31/50
- Domains
- Syllabus Download
- Quizzes 0
- Duration 10 weeks
- Skill level All levels
- Language English
- Students 0
- Certificate No
- Assessments Yes